Tokyo

English | Japanese

There's no doubt about it: new Japan is in the making. Rapid economic growth, subsequent over-exuberance and now recovery have propelled Japan into a new era—one marked by greater openness to the outside world, new ways of doing business and creating value. The new Japan presents a renaissance of opportunity for global technology companies. But with opportunity also come challenges. While Japan is structurally and culturally more open than ever before, firms must now contend with a growing presence of both global and local competition. Now more than ever, companies’ success or failure depends on the value they present to the market—and how well they communicate that value.