Text 100 Johannesburg makes senior appointment

Craig Atherfold joins the management team of the South-African office of Text 100

Rivonia, Johannesburg, 03/01/2010 — Text 100 Johannesburg today announced that Craig Atherford has joined its team as a Senior Consultant and a new member of the local management team. The appointment, effective from the 1st March, is the first senior hire of this nature since June 2006.

“This is a significant hire for us, and is in line with our strategy of first consolidating the business over the course of the last three years and now, focusing on growing not only the team, but our focus on consumer and social media in the local market,” says Dominique Pienaar, Jt. Managing Consultant, Text 100 Johannesburg.

Atherfold joins the Text 100 global team with more than 11 years of PR experience, both in local and international PR agencies, across a range of business and finance as well as consumer, corporate and technology clients.

“I am delighted...” says Simona Menghini, Sr. VP and Managing Director for the Southern Region (Italy, Spain South-Africa) at Text 100. “...as I see Craig bringing his skills in consultancy as well as his enthusiasm not only to our Johannesburg local team, but also to our EMEA (Europe Middle East and Africa) Senior team.”

“In view of some changes which will happen during the current month...” adds Simona, “...Craig’s entry is particularly well-timed, to boost the office performance while we are all stepping it up to a new way of servicing our Clients, taking advantage of the new possibilities offered by social media and Web 2.0”.

Craig holds a BA in Communications, Law and Journalism, is 37 and not (yet) married; in his free time, he loves to do aquatic sports, play with his dogs and read inspiring biographies.

About Text 100: Text 100 is a global public relations consultancy with a staff of 500 people and a direct presence in 30 cities worldwide. We work with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal. We are recognized as an innovator in the field of public relations – particularly in the emerging area of social media - and for leading the PR industry in staff development. Our strong culture has been praised around the world over the past two years during which time we have been recognized as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text 100, please visit www.text100.com.

Media Contact

Please direct all media inquiries to:

Simona Menghini
+27 11 8032800
simona.menghini@text100.it