Leadership

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Aedhmar Hynes
Chief Executive Officer

Aedhmar Hynes has worked in the public relations industry for more than 18 years and is CEO of Text 100 Global Public Relations, one of the world’s largest independent PR firms serving companies that use technology for competitive advantage. Under her tenure, Text 100 has become a leader in global communications and a respected thought partner for approximately 300 global clients. In her role, Aedhmar oversees annual revenues of $60 million, a staff of more than 500 and 31 offices spanning North America, Asia Pacific and Europe. Aedhmar is based in New York City and works directly with many of the company’s key accounts, such as IBM, Cisco, Xerox, Philips and Fujifilm.

Aedhmar oversaw Text 100’s entry into Second Life, a rapidly growing virtual world in which people can interact, create, educate, play and work in a 3-D environment, making it the first global PR firm to establish a presence inside the rapidly growing virtual world. Aedhmar is also a board member of the Council of PR Firms, a member of the Aspen Institute Roundtable on technology, a member of the Board of Trustees of the Arthur W. Page Society, and a member of the Foundation Board of her Alma Mater, The National University of Ireland--Galway. Additionally, Aedhmar is an active speaker and commentator on subjects of global communications and the complexity of cultural fluency when communicating across multiple markets and audiences.

Contact
Email: aedhmarh@text100.com
Tel: +1 212 529 4600